Search Engine Optimization (SEO) is more than keywords. It’s adding content to your website regularly so that when the search engine “bots” visit your site, they’ll see that it’s active and lively and they’ll up your ranking and come back sooner to test again, at which point, if you’ve once more added new content, you’ll get another boost to your web rank and a return visit that’s even sooner still. SEO also involves fostering natural backlinks to your site on other websites, adding video, listing your website and even at times some individual pages with online directories, and much more.

And let’s go back to that topic of keywords. Many website owners believe that to use keywords effectively, they should come up with a list of words relevant to their products or services, and then use them on the site. True enough, but that’s not enough. That’s step one, actually. To really use keywords effectively to draw traffic to your site, you need to run that initial list through a four-tier algorithm to generate related keywords, cull them for the most useful words, and phrases, evaluate them for search frequency and similar-site competition, and then order them by priority. And you need to use those words not just in the body of your pages and posts, but in titles and headlines and metadata too.

Now on to social media; many website owners spend time writing blog posts and then they separately log into Facebook and Twitter and other social media platforms and post individual updates. Whew, what a lot of work and time. There’s a better way to do this – one that will save you time, tie your website and your social media accounts together, and send people directly to your site from your social media postings. It all falls under the heading of Social Media Integration, and it is essential for every good website. Luckily, it’s also a big time saver if done right.