Part 2 of my recently published series on what makes for good PR talks about the importance of real, authentic community engagement.  (Part 1 talked about trends in e-publishing.)  This means sharing yourself on video, being responsive on Twitter and Facebook, connecting with reporters who need someone like you as a resource rather than sending cold pitches to lists of “industry segmented” reporters, and learning to do and say whatever you’re saying in smaller bites.

Read the full article by clicking the link below:

Where is PR Going in 2012?  Part 2 – Community and Media Engagement

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