A few days ago I talked about Pinterest. I diss’ed it really. I did say you should in fact get an account and use it, because it’s popular and it can drive traffic to your site – but I said it with a note of resignation – like, “(Sigh…) Yeah, just do it.”
One of the reasons I work so well with my small business clients is that I share their pain when something new comes along in the social media scene. Instead of shouting “Yippee!” and jumping in the pool, cannonball-style, I (like most of my clients) groan, “Oh, no! Not another thing! Another time drain!”
The next day, however, I came across a webinar on Pinterest and for some reason I took the time to stop what I was doing and listen – even though I’d taken multiple webinars and studied multiple ebooks on the topic already.
Oh. My. God. This webinar – given by a young woman named Melanie Duncan, was so excellent and info-packed, it opened my eyes to much more than I’d understood before. Yes, like all free webinars, its purpose is to sell you something, but the heavy hitting sales pitch came only at the end. The first 55 minutes were packed with real information. I was sold. I bought the course ($97). I just finished it and it’s really, really good.
I recommend the free webinar, and I recommend the course. Here are links to both:
P.S. Melanie makes a good point in her free webinar: even though Pinterest is huge, and it’s been around a long time, it still drives 41% of e-commerce web traffic; more than twice as much as Facebook.
P.P.S. Since this post was first published in 2012, Melanie’s course price has gone up, er, a bit. It’s now $197, not $97. Still a good deal in my opinion.