Why Small Business Owners Hate Google Analytics

woman squinting at screen

And Why Their Webmasters Don’t Get It

Recently I posted a question on a business networking site (Alignable) that attracted 77,000 views and generated a large number of responses. The question was directed to small business owners and asked, “Do you know how to check the standing of your website and the traffic that it’s bringing in?”

Many business owners said, that, sadly, they did not know how to check on their site’s traffic.

And a slew of web designers said, “I always put Google Analytics on my clients’ sites and ... 

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Is Your Photo Making You Look Bad?

woman in outdated pantsuit

Notice I didn’t ask, “Do YOU look bad?” I asked, rather, “Is your PHOTO making you look bad?” Photos can do that – and I don’t mean photos that we think look terrible, but rather photos that we think look perfectly fine, but that are in fact creating the wrong impression about us.

Have you ever looked at someone’s photo on their website and thought, “Ooh boy, that woman looks totally out of date,” or have you seen a photo of a businesswoman that made you think that she’s not ... 

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Squinting at the Screen? Make the Text Easier to Read

woman squinting at screen

Long ago I started getting frustrated trying to read the tiny type on some websites. So I learned a quick fix.

How to Make Text Bigger When Viewing a Website With Tiny Type

The quick and dirty fix is the enlarge/shrink function that I can apply to a web page with just a click. Note this affects everything on the page, not just the text. Here’s how I do it on my laptop, which uses the Windows OS (Operating System):

To make everything on the screen bigger (zoom in), I press the CTRL button and, keeping ... 

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What is the Secret Ingredient for Monetizing Your Website?

If you’ve been trying to make your website make money – through subscriptions, affiliate advertising, direct advertising, or other means, but you still haven’t been able to make it happen, chances are you’re doing almost everything right.  The operative word is almost.

So why isn’t it working?

You’re probably missing a few key ingredients.  Most people who try, and fail, to make money with their websites, are missing these ingredients.

In  ... 

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