writer. web developer. & other stuff.
Let me amend that title: If you simply own a domain; you know, like “awesomestuff.com,” even if you haven’t built a website on it yet, watch out. You might get a bogus invoice in the mail one day from a company claiming you’re a customer. One of my clients got one this week:
Thank goodness my client is a smart cookie. Rather than just paying the bill, she took a shot of it and emailed it to me, asking, “Do I need to pay this?”
Absolutely not.
Since I’m ...
Woo hoo! I just finished working with a brilliant client named Jenni Gabelsberg, the director of Women’s Advantage | Men’s Optimal Health, to redesign and upgrade her website, and I had so much fun working with her not only because it was satisfying to improve her design and add the SEO and security features that her site sorely needed, but because I so highly respect the work that they’re doing at the practice. Jenni and her staff bring relief from pain, discomfort, worry, ...
Do you own your own website or blog? Yes? Then do you know what your site’s Alexa score is? Do you know what an Alexa score is?
For those of you who don’t know about Alexa rank – it’s a sort of popularity score of “best” to “worst” websites, as judged by traffic to the site, regularity of fresh content, number and quality of other sites linking to the site, and more. A site with an Alexa rank of 1 is the “best” in the world. (Yeah, that’s Google.) A site with ...
A few weeks ago, I attacked my “entertainment center” – an archaic collection of massive electronic boxes, each sprouting 50 or 60 cables out of its back end. Or so it seemed. I’d been putting this off for years. Literally, years, even though nothing in the system was up to date or satisfactory. The old receiver could pick up radio but could not handle the signal from the cable box. The VCR was, well, a VCR. The DVD was OK but I never used it anymore. The Wii worked ...
Social media specialists talk a lot about who’s using what type of social media platform, using the data to guide business people in finding their target market online. But that data is equally useful for people wanting to connect with others for social and personal reasons. For example, if you’re looking meet people with a higher level of education, or women over 50, or those with similar interests or tastes, or men over 50, which social media platform is the best place for you ...
This internet usage infographic was compiled in March 2012 so – grain of salt. But the numbers, relative to each other, are very illuminating and certainly give you an idea of where your target audience is living on the web. Click here for a nifty infographic showing who’s active, and where, on the web, courtesy of Mashable.com. Breaks data down by platform (Facebook, Twitter, Pinterest etc.) and within each platform by gender, age, income level, and education level. SO useful!
Daniel Epstein of the “Unreasonable” group appears to be a very interesting fellow who is seeking to break the mold in just about every direction his mind takes him. I’ll be watching him from now on with curiosity to see how he fares and if his “Box? What box?” thinking succeeds. He seems to be of the Cindy Gallop camp of thinkers. I wonder if they know each other – or if they should meet and talk?
Here’s a resource-packed article he recently ...
Going far beyond the old days when we learned that “red” would make products stand out on the shelves and sell better, here’s a great infographic that breaks down color every which way and talks about target market, the perceived value or characteristic portrayed by different colors, preferred colors of different demographic groups, and more. Interesting stuff by SocialMediaadd:
I’ve been living a nightmare for the past 24 hours with an email service (not the one I’m using for this website’s email list), and I’d like your opinion. Here’s what happened:
I collaborated with a large website whose following is a fit for my Women At Woodstock event. I offered a giveaway on their site. When readers signed up for the giveaway, they agreed they’d receive email ...
If the prospect of keyword research makes you feel about as computer savvy as your pet dog, and you know you don’t pay enough attention to this important component of Search Engine Optimization, a great tool to use is the Scribe Keyword Suggestion Tool. First, it’s easy. Second, it’s quick. Third, it gives you a compact little box of results ...