Tech Aversion is The New “Old”

woman-at-computer

We’re not “old.” Not the way we saw our grandparents. We have active, connected, vibrant lives. Sure, one day we may stop working at our jobs, but we aren’t withdrawing from an involved life. We are young at heart and in spirit.

Yes, we are. But there is one area that we may be blind to in the “becoming old” category; not keeping up with technology. It’s our generation’s weakness, our Achilles heel, if you will, when it comes to staying young. Many of us aren’t even aware ... 

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Social Media Marketing: How To Stop Running On A Hamster Wheel In Hell

cartoon woman on hamster wheel

Last spring I conducted a webinar for Janet Neal’s Tribe of Superbwomen on social media marketing for the small business owner. I called it “How to Stop Running On The Social Media Marketing Hamster Wheel In Hell,” because that’s what so many entrepreneurial women do, particularly, I think, women over 50. We didn’t grow up with this stuff; many of us just aren’t as facile with it as those 30-somethings out ... 

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Check Out the Before-&-After Websites for Women’s-Advantage!

Womens-Advantage-old & new websites

Woo hoo! I just finished working with a brilliant client named Jenni Gabelsberg, the director of Women’s Advantage | Men’s Optimal Health, to redesign and upgrade her website, and I had so much fun working with her not only because it was satisfying to improve her design and add the SEO and security features that her site sorely needed, but because I so highly respect the work that they’re doing at the practice. Jenni and her staff bring relief from pain, discomfort, worry, ... 

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Poor Alexa – So Many Rumors, So Much Misunderstanding

Alexa score graph

Do you own your own website or blog? Yes? Then do you know what your site’s Alexa score is? Do  you know what an Alexa score is?

For those of you who don’t know about Alexa rank – it’s a sort of popularity score of “best” to “worst” websites, as judged by traffic to the site, regularity of fresh content, number and quality of other sites linking to the site, and more. A site with an Alexa rank  of 1 is the “best” in the world. (Yeah, that’s Google.) A site with ... 

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Does Your Website Make You Look, Well… Elderly?

A few weeks ago, I attacked my “entertainment center” – an archaic collection of massive electronic boxes, each sprouting 50 or 60 cables out of its back end. Or so it seemed. I’d been putting this off for years. Literally, years, even though nothing in the system was up to date or satisfactory. The old receiver could pick up radio but could not handle the signal from the cable box. The VCR was, well, a VCR. The DVD was OK but I never used it anymore. The Wii worked ... 

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Which Social Media Platform Has People You Want?

internet-usage-data-infographic

Social media specialists talk a lot about who’s using what type of social media platform, using the data to guide business people in finding their target market online.  But that data is equally useful for people wanting to connect with others for social and personal reasons. For example, if you’re looking meet people with a higher level of education, or women over 50, or those with similar interests or tastes, or men over 50, which social media platform is the best place for you ... 

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Where is Your Target Audience On the Web?

This internet usage infographic was compiled in March 2012 so – grain of salt.  But the numbers, relative to each other, are very illuminating and certainly give you an idea of where your target audience is living on the web. Click here for a nifty infographic showing who’s active, and where, on the web, courtesy of Mashable.com. Breaks data down by platform (Facebook, Twitter, Pinterest etc.) and within each platform by gender, age, income level, and education level.  SO useful!

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Marketing – The Twelve Touches Are Not Always Good

call center guy

Today I got a call from Dell.  Or a call from a minion laboring away in a call pit, hired by Dell.  I am not happy about my call from Dell. I bought a new laptop from Dell approximately 18 months ago. I’m using my laptop and trying to get my work done.  My laptop works fine, it is long-since paid for, and therefore, for the moment, I have no desire to talk to Dell.

The call came in as unidentified, and normally, because of that, I simply wouldn’t answer it.  It’s my policy ... 

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Still At Do-It-Yourself Stage? Here’s a Great Resource for Web Design and Other Design Projects

Daniel Epstein

Daniel Epstein of the “Unreasonable” group appears to be a very interesting fellow who is seeking to break the mold in just about every direction his mind takes him.  I’ll be watching him from now on with curiosity to see how he fares and if his “Box? What box?” thinking succeeds.  He seems to be of the Cindy Gallop camp of thinkers.  I wonder if they know each other – or if they should meet and talk?

Here’s a resource-packed article he recently ... 

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