Why Small Business Owners Hate Google Analytics

woman squinting at screen

And Why Their Webmasters Don’t Get It

Recently I posted a question on a business networking site (Alignable) that attracted 77,000 views and generated a large number of responses. The question was directed to small business owners and asked, “Do you know how to check the standing of your website and the traffic that it’s bringing in?”

Many business owners said, that, sadly, they did not know how to check on their site’s traffic.

And a slew of web designers said, “I always put Google Analytics on my clients’ sites and ... 

read the full post

Is Your Photo Making You Look Bad?

woman in outdated pantsuit

Notice I didn’t ask, “Do YOU look bad?” I asked, rather, “Is your PHOTO making you look bad?” Photos can do that – and I don’t mean photos that we think look terrible, but rather photos that we think look perfectly fine, but that are in fact creating the wrong impression about us.

Have you ever looked at someone’s photo on their website and thought, “Ooh boy, that woman looks totally out of date,” or have you seen a photo of a businesswoman that made you think that she’s not ... 

read the full post

Squinting at the Screen? Make the Text Easier to Read

woman squinting at screen

Long ago I started getting frustrated trying to read the tiny type on some websites. So I learned a quick fix.

How to Make Text Bigger When Viewing a Website With Tiny Type

The quick and dirty fix is the enlarge/shrink function that I can apply to a web page with just a click. Note this affects everything on the page, not just the text. Here’s how I do it on my laptop, which uses the Windows OS (Operating System):

To make everything on the screen bigger (zoom in), I press the CTRL button and, keeping ... 

read the full post

Two Easy Tips to Increase Traffic To Your Website

web traffic chart

In a recent post, I wrote about how to find your website’s Alexa score to see if you’re getting good traffic. My advice was, don’t panic if your score isn’t so impressive. Rather, use it as a baseline to measure progress. So, let’s say you’ve checked your website’s Alexa score, and you’ve learned that your score is fair to middling (or, OK, downright discouraging), and you’d like to make some changes ... 

read the full post

It’s a New Year: Time to Find Out if Your Website is Doing You Any Damn Good

empty store - empty parking lot ilsr-org

Many of us own our own websites, whether to sell products, promote services, or build a following for a blog or upcoming book. But do we know if it’s doing us any good? Luckily, it’s pretty easy to answer that question with Alexa.

Alexa Will Tell You How Your Website Is Performing

“Alexa, turn up my music. Alexa, dim the…” Nope. Not that Alexa. I’m talking about the “other” Alexa – a website and online tool that will tell you how your website is doing compared to all ... 

read the full post

Max’ing Out, Karma, Chaos, and A Thousand Hail Mary’s – My Laptop Dies and I Might Have Started the End of Civilization

out of space meme

I may ask my doctor for a permanent prescription for anti-anxiety medication, or maybe just a heavy-duty tranquilizer. Last year at this time I had to buy and configure a new laptop starting at 6 pm the night before my early-morning flight to the annual 8-day retreat I host in Woodstock, because my laptop just gave up and died. Didn’t get to research, look for bargains, order what I wanted, etc. Got something ... 

read the full post

Just Stop It – Boomerang’s “Pause” Button for Gmail

finger pointing at pause inbox button

I have to get my oil changed. I hate to get my oil changed. So I planned ahead; I would do this detested chore in the least time possible with a minimum of psychic pain.

My Plan for My Day 

Here was my plan: I always start my workday early – around 6:30 am, so no big deal to work for an hour, shut down my laptop, and then leave for Big O Tires. I’d arrive 10 minutes before they open, holding at the ready my special discount coupon that arrived in the mail last week. I’d be first ... 

read the full post

I Love Grammarly Because It Pats Me On The Head


Here’s another installment in my “Best Thing Since Sliced Bread” series: an app called Grammarly. It’s awesome. Why? Because it makes me look smarter and more accurate than I really am. Gotta love that, right?

Plus, Grammarly pats me on the head occasionally, and at my age, a pat on the head doesn’t occur very often. Remember that feeling back in first grade when your teacher put a gold star on your paper? Or wrote “good job!” in red pencil at the top of the page? Yep, Grammarly ... 

read the full post

Back Up To the Cloud – I Beg You

blue clouds

A friend wrote to me about the agony she was suffering trying to transfer all the files from her almost-dead computer to her new one. She was using flash drives and it was taking days.

I wrote back to her with this:

“I urge you to throw down those flash drives and do this instead: Set up a backup and storage account with a cloud-based service. It’s an elegant and almost painless solution. Backup up from the almost-dead computer; then restore to the new computer. Literally just a couple of ... 

read the full post